Fresh approach entices shoppers to linger
CHECKERS | Big Bay, South Africa
size 22,206 sf
completion August 2017
photos Alex du Toit
Contributing Shop! member
A fresh, market-inspired approach to this large-format store creates a warm, relaxing environment that encourages shoppers to linger. The design reworks and reinvents the in-store communication, wayfinding, packaging, shelf talkers, signage, fixtures, and fittings.
A strong emphasis on artisanal experience and personalization infuses the look and feel of each department. Separate shop-in-shops further entice customers to explore and enjoy the space. An orange vinyl floor adds a vibrant touch.
Moving the general merchandise from the front of the store to the back and left-hand side of the store perimeter creates clearer navigation. Clustering all service offers to the right-hand side of the perimeter, leading to the back of the store, eases navigation as well. Oversized signage provides clear wayfinding and attraction to key departments.
Other design highlights include removing the existing ceiling to achieve more volume. Ash veneer on the shopfitting adds a warm ambiance to the interior.