pop-up go, a connector for landlords and short-term space seekers, has teamed up with Palm Beach Gardens, Fla., U.S. shopping center Downtown at the Gardens to launch an incubation space for local businesses.
Marketed as an open-air lifestyle center, Downtown at the Gardens offers more than 50 unique stores and restaurants amid a lush tropical ambiance. With a population of 245,895 within a 10-minute drive and customers with an average income of $105,110 (well above the US average), the center is a hot destination for retailers. Now, brands looking to increase their exposure and profitability can leverage the center’s existing foot traffic without a significant lease commitment by executing a popup activation.
“The surroundings at Downtown at the Gardens sets an impressive stage for customers. Their exclusive pop-up-ready spaces provide an amazing opportunity for local businesseses who want to test new concepts and markets through flexible specialty and short-term leasing,” says Linda Farha, founder and chief connector of pop-up go. “As always, the fashion industry is a hot contender when it comes to these events, but we want brands from across the board to see their pop-up potential—that includes those in the food market, ecommerce players, and even organizations who don’t have physical products to sell, but want to create interesting, intriguing, and often Instagrammable events to achieve their 2019 business goals.”
Available popup spaces range from 1,050 sq. ft. to 6,150 sq. ft. The units include a restaurant-style space with built-in seating, a former gym that can be used for recreation-focused events or repurposed for something entirely new, and a sleek, modern showroom-style space.