Design helps make dreams come true
An inviting layout with sparkling light and turquoise blue accents projects a calming aura that encourages customers to enjoy the process of making plans for their wedding day. The design transforms two tenant spaces, inside a suburban strip center, into an elegant, welcoming environment. An off-white finish on the display feature end walls and headers provide a fabulous framework for the gowns. The gowns hang on a black metal rail and uprights with brushed chrome accents.
CATAN FASHIONS | Cleveland
size 6,000 sf
completion August 2017
photos Paige Margulies
Contributing Shop! member
Onyx Creative (formerly Herschman Architects) design/architecture, lighting design
Espresso-colored wood plank flooring and floral textured gray carpet tiles allow the product to stand out. The turquoise blue in the logo is used as an accent in the feature wall and in the glass tile backdrop of the cashwrap and coffeebar. Turquoise blue throw pillows add a joyful pop of color to the silver furniture.
The store features eight spacious fitting rooms, crystal chandeliers over the cashwrap and in the dressing area, and LED track heads highlighting the dress racks. The removal of existing 10-ft.-high white tile ceilings gave the space more height. Several fitting rooms were carved into an existing stockroom area. A backer partition creates a show window—a critical element that allows customers to identify the store while approaching by car.
The location’s 75 ft. of glass frontage is back from the street. Placing several mannequins with wedding gowns along the storefront creates a strong visual connection. Two shades of iridescent wallcoverings in the show window’s back wall simulate the rays of spotlights. LED lighting from above provides a light wash to the window area. LED lights at the base provide a continuously changing light effect.