Technology, popups, and thought-provoking designs were among the top visual merchandising trends being honored at this year’s WindowsWear Awards.
An international crowd of some 500 guests braved the freezing polar vortex temperatures to attend the party Jan. 30 at the Marquee nightclub in NYC. An opening video marking the start of the evening’s ceremony lauded a spectacular year in retail. Images included designs that stirred political activism and raised environmental consciousness. Noting that “the popup is king,” the video also gave a big nod to the influence of nomadic retail.
Technology in its many forms — including AR, VR, and animation — is another standout. Tech is a major trend that’s making a tremendous impact in how to engage consumers, says Jon Harari, CEO and co-founder of WindowsWear.
The awards recognized Louis Vuitton for best use of technology (left). Other winners are:
Best Interior | Dolce & Gabbana
Best Pop-Up | Loro Piana
Best Installation | Tiffany & Co.
Best AR / VR Experience | DVF
Best Packaging | Chloé
Best Window | Etro
Best Holiday Window | Tory Burch
Best Icon Window | Michael Kors
Best Prop | Coach
Best Mannequin | H&M
Best Collaboration | Fendi x Fila
Best Use of Color | Alice + Olivia
Sustainability | Timberland
Best Interactive Experience | Macy’s
Best Use of Light | Dior
Heritage | Ralph Lauren
Legacy | Lord & Taylor
Most Liked on Social Media | Bergdorf Goodman
Simon Doonan Award | Bergdorf Goodman
Store photos: courtesy of WindowsWear
To see photos of all the winners, go here. Check out the WindowsWear 2018 year in review video below: