WD Partners has released the findings of its annual retail study, which called on consumers to evaluate 100 of the biggest brands in the industry. The in-depth analysis, presented in its free white paper The Good, the Bad and the Ugly of 2019, explores brands that are excelling in today’s consumer market (the Good), brands perceived as scraping by at base level (the Bad), and those brands that consumers feel are in desperate need of change (the Ugly).
WD Partners took a closer look at the data within several key verticals, including big box, specialty, beauty, grocery, and banking. Spoiler alert: Amazon is at the top of the list, but there are plenty of surprise brand moves both up and down the list.
In addition to looking at the state of the retail nation as it sits today, WD Partners compared its data from this year’s study versus last year’s study to learn why companies ranked the way they did, which factors contributed to each brand’s success or failure, and who made the biggest moves (up or down) year over year. The firm examined the data from more than 4,000 consumers from a global level, then segmented the data by Digital Natives (age 18 to 29) and Digital Immigrants (39 and older) for similarities and differences among the two distinct segments.
The results and learnings culminate with opportunities and recommendations to improve brands’ standing with consumers.
“The competition in retail is so wide-ranging and coming in from all angles that no retailer can truly stand pat, even the top brands on the list,” according to WD Partners. “We’ve gone from an era where change was seen as innovative to one where change is not only a necessity but it must occur often.”