This chart (below) puts a twist on the Jennifer Lopez song, “Love Don’t Cost a Thing,” by showing that people aren’t cutting back on spending for Valentine’s Day. In fact, although the share of Americans taking part in the romantic holiday has decreased, participants are actually dropping more dough.
This year, average spending per person is expected to be $162. Participants say they expect to shell out $93.24 on spouses and significant others, $29.87 on other family members, $9.78 on friends, $8.63 on children’s classmates or teachers, $7.78 on co-workers, $6.94 on pets, and the rest on other categories, according to Statista.
Statista also notes that, similar to previous years, men plan to spend far more than women this Valentine’s Day — an average of $229.54 compared to $99.77.