Restaurant design dishes up lots of charm
This fast-casual restaurant design — inside an iron foundry-turned-retail hub — seamlessly combines the site’s industrial past with the community’s authentic Southern hospitality.
The breakfast-lunch-brunch concept comes from parent company, Cracker Barrel Old Country Store, Inc. Materials for the rustically charming adaptive reuse project include reclaimed wood and repurposed industrial furniture.
HOLLER & DASH | Westside Ironworks, Atlanta
size 3,000 sf
completion August 2017
photos Mark Steele Photography
Shop! award Gold (Design Awards)
Contributing Shop! member
FRCH NELSON AOR, design
Repurposing original features like exposed brick walls, steel beams, and poured concrete flooring pay homage to the building’s roots.
Other design highlights include relocating the entry to be more street facing and approachable. The new main entrance’s front porch with outdoor seating creates an immediate, welcoming, laid back vibe.
Adding warm accents to the brand’s signature yellow, blue, red, and gray hues also makes the space feel more inviting. Locally-sourced materials and artwork, along with window graphics featuring the area’s 30318 zip code, embraces the community and celebrates the region.
An open kitchen creates transparency and shines a spotlight on the hip, biscuit-inspired menu. Ordering at the counter or at a digital kiosk near the front door provide on-site options for takeout.