Vlastuin, a Baarn, Netherlands–based supplier of in-store solutions, has developed a prototype for Vlastuin Multi Display 2.0, a logistics solution that functions as a reusable display. The display can be attached to a dolly or pallet with a single click.
The Vlastuin Multi Display 2.0 utilizes the CHEP Blue Click system, which enables displays to be easily secured for safe transport. In combination with the new foldable rear wall, which is also suitable for attaching hooks, the number of components is kept to a minimum.
Designed for easy visual changes
The Multi Display allows for continuous redesign of visuals for any type of product. Thanks to the 200-g. inserts for the side panels, top card, and shelf strips, a minimal amount of materials are needed to communicate new special offers. The use of the recyclable Multi Display results in a CO2 savings of close to 90% when compared with one-off cardboard displays. This CO2 savings amount has been acknowledged by Blonk Consultants, an independent research agency.
Cost-saving and sustainable
At the end of the offer period, the Multi Display can simply be redesigned for its next use. The display can also be easily disassembled, making it suitable for transport as a compact package measuring approximately 60 cm by 40 cm by 62 cm. As such, the Multi Display not only saves time and money in the preparation of promotional offers, but its reusability also makes it extremely sustainable.
The Multi Display offers a wide range of presentation options. Shelves can be placed horizontally or at a slant, and the display can be fitted with shelf stoppers, hooks, bottle racks, baskets, LED lighting, and interactive screens. Each shelf can bear a weight of 40 kg, and the display can bear a total 150 kg.
The variety of options allows for a plethora of creative combinations so that each brand, product, or campaign can be presented with maximum impact and experience.
The Vlastuin Multi Display 2.0 is already being recognized in the industry. In January, the Multi Display was honored with a silver Superstar Award in the Prototype category during the Night of the Stars, held in collaboration with the Viscom Düsseldorf trade show.
Vlastuin Multi Display 2.0 will be available for purchase in the near future.