Tarkett, a worldwide leader of innovative and sustainable flooring and sports surface solutions, announces its partnership with Military Makeover with Montel for its 2019 season. Airing on the Lifetime Network, Military Makeover offers hope and a helping hand on the home front to members of the military and their families.
This special series enlists conscientious companies, designers, contractors, and other home improvement professionals to transform the homes and lives of military families across the country and make a difference in their communities.
Tarkett teams up with the show’s hosts, Jennifer Bertrand and Ryan Stanley, and local area designers to recommend and provide flooring materials specific to the military family’s desires and needs. Each family has the opportunity to choose from any product in Tarkett’s residential catalog, from resilient flooring for an exercise room, to waterproof rigid core vinyl for wherever life may overflow.
In the first episode of the 2019 makeover airing on March 1, the Middleton family of St. Petersburg, Fla., US, chose to install Tarkett’s top-of-the-line ProGen rigid core vinyl throughout the first floor of their home. The Tannin Walnut Gris design they chose is beautiful and stylish, providing a calming, luxurious backdrop to the splashes of color throughout the family room, kitchen, laundry room, and nursery. With an active household full of kids and pets, durability was a major necessity. ProGen is 100% waterproof and perfect for high-traffic areas, especially in the heat and humidity of Florida and a house full of kids.
Tarkett first started working with Military Makeover when the company participated in an episode in June 2018. It received such positive feedback from customers and employees that the company decided to expand its program in 2019 to involve other distributor and retailer partners. For this first makeover episode, Tarkett received assistance from Flooring Options by Carpet One and Start 2 Finish Flooring, both of St. Petersburg, Fla.
“Tarkett has always been committed to doing good in the communities where we live and work, but this was a chance to go a step further and involve our partners in those efforts,” says Andrew Bonham, president and CEO of Tarkett North America. “Plus, it’s a natural extension of our Tarkett Cares program, where we’ve donated over $650,000 in product the last couple of years to worthy causes like hurricane relief and Habitat for Humanity.”
Tarkett Cares encourages all employees around the world to spend up to two days a year of their work time on a charitable initiative and to share their time and expertise on a volunteer basis. Employees throughout North America had opportunities to volunteer their time with Habitat for Humanity and other charity partners during 2018, and many are slated to give back during 2019.
Original episodes of Military Makeover with Montel air on Fridays, with an encore performance the same week, on the Lifetime Network. Episodes will air on March 1/7; March 15/21; March 22/28; April 5/11; April 19/25; and April 26/May 2.