Hamacher Resource Group Inc. has completed its semiannual update of its Fine Line classification system for health, beauty, and wellness (HBW), home health care (HHC), and general merchandise (GM) products with notable adjustments to reflect industry changes. The March 2019 updates include extensive modifications which support the Fine Lines mission of improving the shopping experience, increasing reporting capabilities, and supporting merchandising strategies. Among the categories affected are: Pain Relief, Digestive Health, Health Supports, and Feminine Care.
New segments were developed in each of the aforementioned categories because the number of products being brought to market had increased enough to warrant their own section on shelf and thus a more specific classification to acknowledge the staying power of those products. The segment additions are:
- Pain Relief—children’s sleeping and calming aids
- Digestive Health—digestive enzymes
- Health Supports—kinesiology tapes, supports, and supplies
- Feminine Care—menstrual cups
- Foot Care—1. Ball of foot inserts and 2. Toe cushioning and protection
- Oral Care—night and grind guards
In addition, there were description changes for segments in Foot Care, Skin Care, and Home Health Care.
HRG’s team of analysts continually reviews the Fine Line classification system to determine whether modifications are necessary based on consumer market changes, emerging categories, and subcategories, or to reflect merchandising trends. The Fine Line system classifies HBW, HHC, and GM products into categories, subcategories, and product segments and is used throughout the supply chain in the retail pharmacy industry. Categories are organized by two-, three-, and four-digit fine lines by HRG’s team of analysts to offer more refined reporting capabilities, facilitate analysis of product performance, and to segment the placement of products.
HRG releases updates to Fine Lines twice a year, in March and September. Updates to the HRG Fine Line system may consist of description changes, re-categorization of items, and additions or deletions of categories and/or subcategories.
To download the latest Fine Lines update, click here.