Bay Cities, an innovative North American packaging and design company, has announced a new design service, powered by an independent third party, that will validate design before it hits the market. This new service expands Bay Cities’ robust concept and design capabilities and will allow customers to:
- Save time
- Increase campaign confidence
- Boost ROI
- Sell more product
The new tool uses eye-tracking patterns, providing heat maps that show where the eyes land in the first three to five seconds a consumer views the packaging or display. Feedback focuses on criteria based on the 4Cs of shopper marketing: Command, Connect, Convey, and Close.
“We are excited to offer additional services to our Bay Cities customers and provide additional insights on how to get the most out of your packaging and POP displays,” says Nanneke Dinklo, senior director of marketing and branding.
Bay Cities’ new design service easily and affordably fits into the design process and provides fast results with objective reports available in 48 hours. The report will include clear, actionable direction and insights from a panel of market-leading experts. Independent research has shown that there is an average 30% sales lift with design optimized through this tool.