Lobby display wows with creative 3D look
COCA-COLA 2017 NCAA FINAL FOUR
POP type temporary
product category supermarket
Contributing Shop! members
Williams Lea Tag display
Edison Retail Solutions display
The artwork/graphics of this display effectively features the NCAA Final Four bracket theme by emulating the 3D look of bracket boxes.
The project meets the client’s request for an exciting, dimensional display without excess expense. The colorful design showcases the product with an impactful supermarket lobby display that catches the eye and reminds shoppers to quench their thirst while watching the tournament.
An agency conceived the idea of creating a dimensional 6-ft. wide bracket display installation that would showcase actual product on display brackets boxes. The initial solution was to make a large robust fabricated assembly with multiple corrugated box structures. The client liked the concept, but did not think the execution would work as originally intended.
This cost-effective workable, creative solution features a dynamic look, but is more lightweight for freight cost savings. The artwork with dimensional perspective attributes, along with the irregular custom die-cutting design, achieves the look and feel of the 3D concept with 2D lightweight corrugate substrate.