Phoenix Fixtures, a nationally recognized fixture provider in the retail market place, will now be known as Phoenix Fusion. The initiative is sparked by expanding capabilities of the organization and growth into new markets they now serve, such as hospitality, commercial, and residential.
The rebranding will help bring brand strength to the company by showcasing its diversification into new markets. Customers will see a seamless transition and feel the positive impact as the company continues to grow. Under this rebranding initiative will be a new look, a new website, and new marketing initiatives.
“Much has changed since the founding of the company and the great work that was done in the retail market space. We are proud of our heritage in retail and will continue to grow in that arena while expanding into new markets. Fusion is such a great descriptor for the customized solutions we create. We feel that Phoenix Fusion is now better poised to serve our customers from all markets,” says Bob Croatt, president of Phoenix Fusion.