Wayfair Inc., one of the world’s largest online destinations for the home, will open its first full-service physical retail store later this year in the Natick Mall in Natick, Mass.
The new store, scheduled to open in early fall, will bring the Wayfair brand to life in an engaging format that will delight customers with convenience and ease.
“With the opening of our new retail store, we are offering our customers a new way to enjoy Wayfair’s exceptional shopping experience as we continue to transform the way people shop for their homes,” says Niraj Shah, CEO, co-founder and co-chairman, Wayfair. “We look forward to inviting our customers further into the world of Wayfair, welcoming them to step inside our newest shopping experience guided by the knowledgeable support and expertise of our in-store design team.”
Shopping at the Wayfair store and online will be a seamless, connected experience for shoppers. Customer service and home design experts will be available to offer complimentary design consultations to customers, providing recommendations for everything from home improvement projects to décor. Shoppers will be able to immediately purchase an assortment of products in store and also have orders placed for delivery to their homes.
In addition to the store, Wayfair will open four popup shops later this summer. Visitors will be able to shop a curated selection of products for immediate, in-store purchase, including decorative accents, wall décor, and seasonal pieces.
Wayfair previously operated a popup shop at the Natick Mall during the 2018 holiday season, as well as a second pop-up shop at the Westfield Garden State Plaza in Paramus, N.J.
In addition, Wayfair recently opened an outlet connected to its Kentucky warehouse.
Additional details about the new Natick store will be available closer to the opening in early fall.