Fairlife plans to introduce and test “fairlife nutrition plan,” its new meal replacement shake, at more than 200 BJ’s Wholesale Club locations in the Northeast, Southeast, and Mid-Atlantic regions of the United States before expanding into national distribution. Currently available only in chocolate, the lactose-free beverage is designed to satisfy hunger and help consumers pursue sustainable health goals with the nutrition they need. It combines fairlife ultra-filtered milk with real cocoa.
It is available for a limited time at the BJ’s Wholesale Club stores in Ohio, Maine, New Hampshire, Massachusetts, Connecticut, New York, Philadelphia, New Jersey, Maryland, Delaware, Virginia, North Carolina, South Carolina, Georgia, and Florida.
Following this test launch, the company will add a vanilla flavor and expand its distribution to include major grocery, retail, and convenience stores nationwide.