Display touts product’s natural elements
PAM NON-AEROSOL SHIPPER
POP type temporary
product category supermarket
Contributing Shop! member
Cooking spray sales have been in decline for nearly a decade, due in part to consumers’ growing desire to utilize products that are free of artificial ingredients and safe for the environment. PAM Non-Aerosol was developed to directly address these concerns.
The PAM Non-Aerosol Shipper display aims to drive awareness and trial of new PAM Non-Aerosol; highlight product ingredients, features, and packaging; break down any remaining product perception barriers; and stabilize/grow household penetration.
DRCs are seamlessly incorporated into the display’s design. A wood-look background plays off the product’s all-natural traits and allows the red bottles to stand out on easy-to-shop shelves.
Key imagery shows off PAM’s performance with a notoriously sticky omelet. The large image panel allows for prominent messaging highlighting fresh ingredients.
In addition to designing for the best visual presentation, considerations were made to reduce potential problems at every level. Even the smallest details, such as the flap configuration of the product DRC, were considered and modified to ensure bottles would not tip over as product was shopped at retail.