Bay Cities, one of North America’s most innovative packaging and design companies, has been awarded gold for the Best POP Display at the 2019 PromaxGames Awards, held at The Village in San Francisco on April 17. The Fortnite Battle Bus display was recognized for the creative structural and graphics design.
For over 60 years, Bay Cities has been a leading creative packaging and display partner to brand marketers, retailers, and e-commerce companies. Through innovation and passionate creativity, Bay Cities has executed unique, eye-catching POP displays for major brands to be placed at retailers. The Fortnite Battle Bus was developed and executed to hold toys, games, game cards, apparel, and Funko collectors’ items. The structure reflected the Battle Bus vehicle featured in the Fortnite game. This POP display was a multibrand collaboration and hit Walmart stores nationwide in time for an in-store event called the Fortnite Party where customers could receive an exclusive, free in-game code.
The PromaxGames Awards honor the gaming industry’s top marketing and design execution. Bay Cities utilized the branding and art direction of Fornite to develop the award-winning POP display.
“We are honored to receive this award from PromaxGames as a testament to our dedication to innovation in the POP display and packaging industry,” says Nanneke Dinklo, senior director of marketing and branding. “We strive to set brands apart on the retail floor with creative displays that will attract shoppers such as the popular Fortnite Battle Bus. We thank the organizers and judges of the PromaxGames Awards for this recognition.”
Bay Cities was also a finalist with the entry for the Tomb Raider display, a collection of marketing materials that can be showcased in unique ways in each store.