By Jerry Hill
Floor graphics are fantastic way to grab attention in a range of environments. Whether displaying special offers in a shopping center, showing directional information in a hospital or transport hub, or marking out zones at an exhibition or trade show, floors offer a new dimension. Graphics are also ideal for customizing what can be a featureless empty space, turning a room into something magical, even making a newly married couple’s first dance extra special.
Recently, I gave my daughter a beautiful surprise for her wedding by transforming a plain floor into a customized dance floor. I had a custom checkered design with the couple’s new monogram printed onto Drytac SpotOn Floor 200, a media specifically designed to add effective graphics to standard common floor coverings. This 8-mil (200 micron) embossed printable white matte monomeric PVC film is designed for short-term, indoor floor graphics with no need for lamination. And it features Drytac’s “dot pattern” adhesive for clean removal.
Drytac SpotOn Floor 200 has been developed to be so easy to use that a salesperson can do it (yours truly!). I was really impressed; despite having no prior large-floor graphic installation experience myself, I was able to complete the install in under an hour. In doing so, I was able to ensure that my daughter had the perfect surprise for her wedding.
All Drytac floor graphics media is developed with safety in mind. No one wants the bride or groom to slip over during the couple’s first dance, after all. Drytac SpotOn Floor 200 has an R-10 anti-slip rating and a “low-slip potential” post-print as well as a Class B1 Fire Rating, making it suitable for public areas with strict fire regulations—including wedding venues.
I went for a classic and sophisticated design for my daughter’s big day, but brands can be as creative as they like. One company transformed a shopping mall into a tennis court using Drytac SpotOn Floor 200. The temporary blue and white tennis court offered fun to shoppers while promoting the Calgary National Bank Challenger event in Canada. The possibilities to design something unique are practically endless.
Jerry Hill is VP of new business development at Drytac.