WSFS Bank has named Martin Lespada SVP, director of retail strategy. Lespada will be responsible for the planning and execution of WSFS’ retail-banking blueprint, management of the customer channel delivery strategy, branch development and design, optimization of the branch network, retail performance management, and retail operations.
Lespada joins WSFS following a long career with Capital One at the bank’s headquarters in Northern Virginia, most recently as senior director of product and customer experience. Previously, he worked at PwC and KPMG.
“We are thrilled to welcome Martin to WSFS Bank, a proven and creative leader whose unique and diverse background will be pivotal to our development and deployment of new innovative customer delivery solutions,” says WSFS’ Rick Wright, EVP, chief retail banking officer. “His extensive background in developing and implementing product and Customer experience strategies will be integral in the execution of melding physical and digital delivery with the latest technology and actionable data to even better serve our Customers.”
Lespada received a bachelor’s degree in finance from Universidad de Buenos Aires, Argentina, and an MBA from George Washington University in Washington, D.C. He is a driving force in diversity development and recruitment and is an active participant in and supporter of the Montgomery Cheetahs, a special-education youth hockey club.