Bricks, clicks hybrid positions post office for future
GENERAL POST OFFICE | SingPost Centre, Singapore
size 5,328 sf
completion October 2017
retailer Singapore Post
photos Gareth Seah
Contributing Shop! member:
Kingsmen Creatives design
For the first of a network of smart post offices in Singapore, the General Post Office juxtaposes “future-ready” features and facilities against traditional Singaporean design motifs. Rather than serving a single use, the smart post office is an integrated facility divided into two main zones: an area for post office counter services where service ambassadors are on hand to assist customers, and a space for self-service. A combination of online and offline service offerings allows customers to complete their transactions conveniently, efficiently, and at their own pace. Guidance and descriptive graphics incorporated into the design of the floors eliminate the need for traditional queue systems, creating a spacious, unrestricted area.
Drawing on SingPost’s heritage, the design emphasizes mid-century modernism and Singapore’s colonial history. Iconic elements of Singapore’s majestic Fullerton Building (the home of Singapore’s post office from 1928 to 1996) have been translated into modern graphics for the walls, glass panels, and POPStation lockers. A row of recreated post boxes greets shoppers at the entrance, while walls suggest the gray stone facades of the city’s civic district. Pendant lights are inspired by the colonial era and a custom clock emulates the original clock from the Fullerton building.Reinforcing the colonial-era motifs, the adjacent Philatelic store features Peranakan tiles and light oak floors, paneled walls, and white fixtures.
A corner of the space is devoted to the post office’s 150-year history, from its start as a colonial municipal department to the dynamic postal and e-commerce logistics company of today. In the philatelic store, a restored colonial-era red pillar post box accepts customer mail—envelopes dropped into the box are postmarked in red ink with a special date stamp.