CV Sciences Inc., a preeminent supplier and manufacturer of hemp CBD products, has announced further expansion of its PlusCBD Oil brand with The Kroger Co.
The company’s expanded retail distribution includes the launch of CV Sciences’ new PlusCBD Oil Roll-Ons in 945 Kroger stores across many of its retail banners, including Kroger, Dillons, Fry’s, Fred Meyer, King Sooper, Mariano’s, Pick ‘n Save, QFC, and Smiths locations in 17 U.S. states. PlusCBD Oil Roll-On, available in 200mg CBD and Extra Strength 500mg formulations, is infused with concentrated CBD from agricultural hemp plant parts, warming camphor and cooling menthol. Made with its Gold Formula concentrated full spectrum hemp extract, the Roll-Ons offer high intensity support in an easy-to-use application. The Company’s best-selling PlusCBD Oil Extra Strength and Original Balms are also available at the participating Kroger locations. To meet consumer expectations of clean ingredients, all PlusCBD Oil topical products contain no phthalates, sulfates, or parabens and are made without artificial dyes or scents.
CV Sciences’ recent distribution gains include availability of PlusCBD Oil Extra Strength Balm in an initial launch at CVS Pharmacy stores. With the addition of 945 Kroger locations and new distribution into other leading food, drug, and mass (FDM) retailers, as of June 12, PlusCBD Oil branded products are available in 4,591 retail stores, up from 3,308 retail stores as of March 31, an increase of 38.7% over the prior two months.
“We are delighted to partner with Kroger and launch our new Roll-On topical as we continue our rapid expansion into the FDM channel,” says Joseph Dowling, CEO. “Kroger, CVS Pharmacy, and other leading national retailers are keenly aware of the increased consumer demand for hemp-based CBD products and they are partnering with CV Sciences because of our unwavering commitment to safety and quality. We are at the beginning of what we believe will be broad acceptance of CBD products across national FDM accounts and we look forward to our continued growth as we expand store count and SKUs with our retail partners.”
PlusCBD Oil Extra Strength Balm ranks #1 in sales in both the Total U.S. Natural Channel and Total U.S. MULO (Multi Outlet) over the last 52 weeks among CBD products within Topical Analgesics, according to SPINS and IRI data, respectively. Brightfield Group, a leading predictive analytics and market research firm for the CBD market, expects $1.3 billion in sales of CBD topicals in 2019, with a compound annual growth rate of 169% from 2018–2022.