Offers are being accepted for the Charming Charlie brand and related intellectual property assets, including trademarks, domain names, a sizable customer database and social media assets. The sale is organized by Hilco Streambank, an intellectual property advisory firm.
“A buyer has an opportunity to capture the brand’s sales by growing the brand’s e-commerce business and/or developing a curated retail portfolio to connect with the customer, as well as building upon the brand’s highly successful loyalty program,” says Gabe Fried, CEO of Hilco Streambank.
The brand, featured online at CharmingCharlie.com and in the company’s more than 260 retail stores, has a loyal customer following, with more than three-quarters of the brand’s sales coming from members of its loyalty program, the Charm Club Rewards program. In the last year, the brand generated nearly $250 million in sales.
The sale is subject to approval of the court overseeing Charming Charlie’s bankruptcy case. Offers for the intellectual property assets are due Sept. 5, 2019, and an auction will be held Sept. 11, 2019. More information regarding the opportunity is available here.