C-West Custom Fixtures has been recognized as the winner in the Fixtures category in the 2019 GlobalShop Product Design Competition. IIDA (the International Interior Design Association) presented the award for the new and innovative produce, the Fragrance Fixture, that has the potential to revolutionize the perfume sample market.
The award was in recognition for fixture design that respects the customer experience, the integrated technology (Paperscent), and the brand and product (Juliette Has a Gun). The Fragrance Fixture cuts consumption of testing bottles by six times, providing increased recovery on brands’ tester investment. Bottles are stored within the fixture to prevent any damage or theft while still providing the customer with a free sample to promote sales. Scent spray in the air is reduced by 90%, improving air quality in the retail environment. Interaction with the scent strips triggers video, sound, and customer engagement (winning tickets, coupons, etc.).
“Receiving the Fixtures award from IIDA was especially meaningful for C-West,” says Founder and President Anita MacKenzie. “As a premier provider of fixtures and custom design in North America, our mandate is to be on the cutting edge of providing our customers with leading edge and innovative products that will allow them to stand apart from their competition.”
“Entries to GlobalShop’s Product Design Competition demonstrate how products can disrupt traditional retail spaces and transform the customer experience,” says IIDA EVP and CEO Cheryl S. Durst, Hon. FIIDA. “We are pleased to honor products, manufacturers, and designers that recognize the power of commercial product design.”