Arizona Flower Market encouraged random acts of kindness by giving away two free flower bunches all day Oct. 23. The free flowers were given away in celebration of Petal it Forward, a floral industry event that spans all 50 states created by the Society of American Florists (SAF). Florists all over the country shared the feel-good proposition of giving away free flowers in their communities and encouraged recipients to “pay it forward” by giving away flowers. Arizona Flower Market gave away two daisy bunches to its first 300 customers Oct 23.
“This Petal it Forward program is about giving back to the community and encouraging people to perform random acts of kindness with fresh flowers,” says Cheryl Denham, owner of Arizona Family Florist, parent company to Arizona Flower Market. “The premise is simple. We give each customer two flower bunches—one for them to keep and one for them to gift an unsuspecting family member, co-worker, or even a stranger on the street. Our goal is to simply spread happiness through the power of fresh flowers.”
Recent studies by Rutgers, Harvard, and Texas A&M Universities show the positive impact fresh flowers have on people’s sense of well-being. SAF conducted its own survey on the subject and some interesting facts emerged:
- When it comes to happiness, it’s just as good to give flowers as it is to receive: 88% of Americans report that giving flowers makes them feel happy, while 80% reported that receiving flowers makes them feel happy.
- Just being around flowers improves your mood: 76% of Americans agree that having flowers in their home or office improves their mood.
- The best reason to receive flowers is “just because”: Women (92%) are more likely to agree with this, but the majority of men (three in four) also share this sentiment.
- Florists to the rescue! Nearly four in 10 Americans indicate florists have helped them in a past or current relationship, most frequently to say “I love you” or to schedule a surprise delivery.
Another study suggested that a floral gift made shoppers less price-sensitive and more likely to buy. A report is available for continuing education credit at