By Jackie Kalis
It takes a lot more than a sale to get today’s consumers into a physical store. To motivate a move from the computer screen to an in-person shopping spree, you want to provide something they cannot get online, or they are much less likely to go to a physical store. One way to achieve this is by investing in captivating in-store technology, and it seems the message is getting across: according to the 2019 Retail Environments Purchasing Survey, brands and retailers plan to increase spending on in-store technology by 62%.
These technology investments aren’t limited to store fixtures, either: Areas of opportunity for in-store technology include digital signage, POP displays, and a range of tools that facilitates smarter decision-making, from how to best lay out a store to increasing marketing materials’ cohesiveness across locations.
Read on for a sampling of Shop! members’ latest in-store technology offerings. For more information on Shop! member products, visit supplierconnect.shopassociation.org.
Coty’s Fume Scent Lounge introduces a custom digital scent technology to give customers a new way of experiencing fragrance. Eventscape was contracted to engineer, fabricate, and install all the elements that make up this unique feature.
FotoATM’s innovative product is changing the traditional consumer print market with social media and smartphone instant print kiosks. These photo booths can be utilized to create revenue, drive social media traffic, and advertise. Businesses reap the benefits while easily meeting customer needs with FotoATM’s product and services.
IWD DISPLAY is a merchandising software that allows retailers to create visual merchandising guidelines online in 2D and 3D quickly and easily, and send these automatically throughout their distribution network. DISPLAY allows users to reduce time spent generating planograms by 70% and increase sales turnover by 30%.
Gable’s double-sided Digital Window Posters deliver relevant dayparting content to promote specials in real time—all while saving valuable time and money by eliminating the manual replacement of static content. Strategically placed in high-trafficked areas, Digital Window Posters act as a digital canvas to share unique storytelling that connects consumers with brands. These affordable, ultrathin, digital solutions create an atmosphere that personalizes customers’ experience.
Data Display Systems teamed with CCM Hockey and a display-solutions provider to provide an interactive display experience for CCM’s Skate, Glove, Helmet, and Stick product lines. The consumer is invited to lift the product to “Learn More” and can then navigate the touch screen to learn about the product. Data Display provides analytics through its RCM system. Based on the consumer analytic results, updated content is pushed to each store location remotely, helping to continually increase consumer engagement.
The future of localized retail marketing support is here. With INTELLITRAK, KDM makes it easier than ever to support your retail brand’s initiatives at the store level. From intelligent store profiling to giving you insight into each user’s purchasing decisions, INTELLITRAK powers brand compliance and is vital to managing localized marketing campaigns and programs effectively. You can be assured the right marketing materials are delivered to the right store … at exactly the right time.
Samsung Nexshop is a revolutionary datadriven analytics platform that allows retailers to understand what incentivizes their customers and thereby create a unique customer experience. By combining legacy data (such as POS), sensor data (cameras or RFID), and third-party data (such as weather), Nexshop allows retailers to adapt to constantly changing consumer behavors. (Pictured: Nexshop’s heat-mapping capabilities.)
Futuristic Store Fixtures modularizes brick-and-mortar through value engineering, creating brand-building environments for scalable rollout. With ease of in-store assembly allowing simultaneous installation in multiple stores, Futuristic Store Fixtures delivers value through scale. Featured here, plug-and-play graphic light boxes and shelves give life and flexibility to planogramming.
Frank Mayer and Associates has expanded its Approach self-service kiosk line to include a countertop unit, tablet, wall unit, and nontransactional unit. The new line marries smart design with different sizes, offering an array of customization options and brand personalization— all while being backed by Frank Mayer and Associates’ trusted name.
This interactive display for Verizon in San Francisco features virtual reality headsets that accompany freestanding interactive screens and stands strategically located at the store entrance in a grouping of four. The customer engages by taking the headsets from the back brackets, touching the screens on the front, and enjoying the experience.
The Converge platform features laterally sliding interactive tablets that move with customers through their shopping journey and automatically serve up rich content with product education, specs, tutorials, and reviews that allow for a more informed purchase decision. This ability to deeply research and compare products available both in-store and online keeps customers in the retailer’s ecosystem.
The Addobox is a customizable secure automated parcel locker solution. It allows your customers to buy online and pick up in-store (BOPIS) at any time, driving traffic back into stores. The Addobox lockers use the latest security technologies, ensuring packages are kept secure until pick-up. Equipped with digital signage, it allows you to rent or use the space to advertise. The Addobox is completely customizable in size and design, allowing it to fit your brand and your store space.
A beautiful 15-inch tablet presents an intuitive, engaging interface to demonstrate Klipsch Audio loudspeakers in Best Buy stores. The user interface has on-screen tips that explain how many channels are playing, if a sub is engaged, and what you can do next. The choice of deo media is easy to explore and the videos play in a medium-sized window, leaving the speakers fully visible. Behind the scenes, the amplification is designed specifically for an effective retail gondola arrangement, and the audio switching is smooth and well integrated with the experience.
LEFT: This Apple Interactive Kiosk was manufactured by Droid to provide the customer with a unique experience with iPhones at the POS without any use of local sales associates. The customer was able to get in touch directly with Apple’s call center and interact with a human sales associate. The display was manufactured in wood and laminate, used a security device for the iPhone, and included a tablet to allow communication between the customer and Apple.
RIGHT: Pick•See is a mobile, web-based application for field reporting, photo capture, and data management. Ideal for merchandising, marketing, mystery shopping/inspection services, product demo campaigns, and store construction project management. Runs on any operating system, in any Internet browser, or on any computer or mobile data device.