‘Bear’ vodka dispenser offers messages
personalized for VIP customers
BELVEDERE BEAR/DIGI | US, Asia, EMEA, EU
size 1 x 1 x 2 ft. | client Belvedere Vodka
POP type permanent | product category digital interactive
Contributing Shop! member: Merchandising & Marketing Corp.
Providing an interactive consumer experience for upscale clubs and restaurants, “The Belvedere Bear” bottle pourer dispenses drinks at VIP tables. Belvedere clientele typically consume their cocktails in high-end establishments and tend to share their achievements with friends during parties and celebrations. This table-service dispensing mechanism provides an experience so extraordinary that customers are moved to share the excitement of “The Belvedere Bear.”
Made of injection-molded plastic, the body of the bear is hand screwed together so that when a 1.75- or 3-liter bottle is inserted into the base and locked in, one can lift the bear by the arms without anything breaking or cracking. An LED-illuminated back logo and an illuminated bowtie are powered by via rechargeable batteries. A screen in the bear’s head displays videos with celebration messages.
A digital app enables customization of video messages. Available for Android and Apple mobile devices, BelvedereDigi allows the bartender or table server to scan for any bear in the vicinity, connect to it, and select a standard or custom message. Custom messages can include a customer name or words that support the celebration. In video display mode, the bear shows the message to other patrons as the server walks it to the table.
Currently, the bears are in use in the U.S., Europe, Asia, and the Middle East. International compliance has been achieved for electrical, batteries, material, and usage. Belvedere vodka sales spiked in the specialty VIP clubs, resulting in development of accessories and additional placement.