To meet the growing demand for sustainable wide format solutions, Neenah has launched NEENAH IMAGEMAX Signage, a 100% paper-based alternative to styrene. The blue bin recyclable wide format product is designed for applications such as hanging signage, point of purchase, point of sales signs, shelf-talkers, and directional signage. This latest addition to Neenah’s already expansive environmental offering is precisely engineered to the highest sustainability standards and accepts a wide variety of design and printing techniques that styrene cannot.
“We know that designers are creating it all, from websites and social media to product packaging and business cards to wide format solutions for retail, hospitality, or convention environments,” says Jeremy Frank, director of sales and marketing, wide format and emerging categories for Neenah. “As a consumer moves from online to offline, the marketing collateral, advertising, and promotions must be eye-catching and consistent. For many brands today, that includes a reduction of their environmental impact and footprint.”
NEENAH IMAGEMAX Signage is designed for maximum sustainability, quality, and performance. The product’s features include:
• 94% brightness for clearer, longer-lasting image reproduction that won’t yellow
• Dead white for double-sided printing with no show-through
• Ink absorption that allows for exemplary printing without banding
• No fingerprints, as paper-based composition does not capture oils
“With its environmental benefits, NEENAH IMAGEMAX Signage is superior to styrene alternatives both on press and for business, retail, hospitality, and event solutions,” says Frank. “NEENAH IMAGEMAX Signage is a wide format solution that is an environmentally friendly alternative to styrene, which also meets the standards of durability and quality that designers and printers are accustomed to in Neenah products. It is the best of both worlds- beauty without compromise.”
To demonstrate the product’s effectiveness, Neenah has also launched an innovative new visual reference tool featuring products created using real-world UV printing conditions. The promotion includes printed samples of each caliber of NEENAH IMAGEMAX paper-based signage alongside a styrene sheet, showing special treatments such as white ink, contour cutting, creasing, and challenging printing scenarios like solid gray and gradients.
“The purpose of this reference tool is to allow people to see and feel NEENAH IMAGEMAX Signage side-by-side with styrene. You are quickly able to compare whiteness and brightness, print fidelity, tooling capabilities, and much more. Creating this tool allowed us to test and prove that NEENAH IMAGEMAX paper-based signage outperforms styrene signage. Now customers can see it for themselves,” says Frank.
“We have already had success with global brands using NEENAH IMAGEMAX Signage in recent marketing campaigns,” he adds. “We’re looking forward to more brands gaining the benefits of choosing environmentally conscious signage as part of their overall marketing and environmental strategies.”