api(+) bolsters executive leadership team

api(+) has promoted John Scheffel to VP of visual design. While continuing to vigorously lead and elevate creative design at api(+), he will collaborate with executive leadership to drive firm vision, strategy, and culture, pushing the business forward.

Scheffel has more than 27 years of experience, including 14 years with api(+). His portfolio spans the globe with retail, grocery, restaurant, food hall, retail center, and civic projects.

Scheffel has been instrumental in championing api(+)’s core capabilities and a high level of graphic and environmental design among its studios. He has spearheaded the growth of our wayfinding division, contributing to the success of many large-scale, award-winning wayfinding programs across the nation.

Dedicated to the arts community, John serves as president of Gasparilla Festival of the Arts, a premier annual outdoor art event in Tampa showcasing work from more than 200 artists around the world and drawing more than 100,000 visitors.