Strategic material, décor choices add sections to open layout
GRILLSMITH | Tampa, FL, US
completed June 2018 | size 6,350 sf
photos Rich Montalbano/RiMO Photo
Contributing Shop! member: api(+) design/architecture, ext. signage, lighting design
Edgy elements exude a cool, modern vibe in what had been a family-focused steakhouse. Having designed the restaurant’s original concept in 2004, api(+) was again tapped to reimagine the space, this time to match its evolved demographic and brand. With a more casual feel, the space now appeals to Millennials, especially women. Large windows at the front afford views of the lively atmosphere inside. This sneak peak draws in passersby from the busy road.
Inside, the whole restaurant can be seen in a sweeping glance. Several sections, environments, and seating options accommodate a variety of guest occasions and dining styles. High and low furnishings of different styles, along with changing lighting and materials, create differentiation without walls.
An LED-backlit liquor display and under-bar lighting draw attention to the bar, situated front and center. Framed wood flows up from the bar tap wall to the ceiling, serving as a focal point and breaking up the backdrop of the bar area. High-top seating along the bar’s perimeter adds an additional zone for casual gatherings.
Throughout the space, reclaimed wood, industrial black metal touches, and statement art pieces create a cool, yet comfortable feel. Masculine elements traditionally associated with hearty steakhouse meals, such as large-scaled tufted leather banquettes and brown tones, contrast with a central chic glittering chandelier and other décor choices with decidedly feminine appeal.
The refreshed facade includes a raised parapet, aluminum canopies and awnings, and a tower/signage feature over the main entrance. Layers of reclaimed wood, cold rolled steel, and ledge rock reflect the brand personality and its Craft by Fire tagline.