Interactive mattress display assesses sleep needs
KINGSDOWN BEDMATCH EXPERIENCE | US and England
product category mattresses
POP type permanent
size 8.3 x 8.75 x 8.75
Contributing Shop! member: Ryan Scott
All living things needs sleep, but that doesn’t mean everyone’s mattress needs are the same—consumers perceive comfort in different ways that ultimately reflect their uniqueness and impact their purchasing decisions. So how does a brand create an experience that caters to an increasingly diverse set of customer needs?
Rather than simply promote another mattress, Kingsdown opted for a thoughtful, customized approach that demonstrates the unique qualities of each of its products. In other benefits to the brand, the Kingsdown BedMatch Experience is capable of collecting consumer insights and propelling customers further down the sales funnel.
The in-store personalization tool features an interactive, mattress-like setup that assesses consumers’ needs and recommends Kingsdown products available in stores. The display blends modern materials and finishes with technical manufacturing processes and techniques.
Constructed of premium bamboo laminate with matte black metal features, the neutral materials enable the graphic treatments to take center stage. A canopy cantilevers over consumers while ensuring safety and function, and an accessible back cabinet provides ample room for client supplied components and counterweight.
The display’s computer system includes a CPU, touch screen, Kinect camera, and printer. A round touchscreen podium creates a structure to roll the side panel while evoking a soft, homey feeling. Reversible light mount assemblies allow the fixture to be configured from multiple sides.
From both a customer-facing and back-of-house perspective, Kingsdown BedMatch Experience rollouts produced multiple successes. The setup is replacing its older counterparts at U.S. retailers, and an initial test run in U.K. retailer Dreams was later brought in to over 200 doors.
Kingsdown also implemented new tactics that maximized container volumes and controlled production costs by collaborating with third-party installers.