Workshop-inspired interior reflects brand’s hands-on approach
FOSSIL | Eaton Centre, Toronto
completed May 2018 | size 1,458 sf
photos Lee Setty/Fossil Group
Contributing Shop! member: Leiden Cabinet Co. fixtures
Designed and built with utilitarian thinking in mind, these modular fixtures for a Toronto Fossil watch store invite shoppers to engage and create. The brainchild of the brand’s in-house environmental design team, the fixtures define customer areas within the store. Areas geared toward interaction include an arranged Service Station and Custom Shop.
Easy on the eyes with a simplistic material palette, the fixtures’ uber functional design effectively communicates the brand’s maker aesthetic. Rather than showcase watches behind glass, the fixtures make all product open and accessible to customers, allowing them to explore and try on product.
Comprising a largely earth-toned color palette with matte black accents, the store features brick-look flooring and Baltic birch millwork.