Turntable takes over as leading employee engagement tool
BOOST TURNTABLE | US
product category telecomm services
POP type semipermanent
size 2 x 1.2 x 0.46
brand Boost Mobile
Contributing Shop! member: Bay Cities
Resembling a real DJ setup, this turntable for cellular provider Boost Mobile does more than add life to the party. Matching the company’s lively, energetic brand identity, the decked-out display serves as a training tool that adds excitement to its store employee experience.
In contrast to a conventional dusty training manual, the AR-powered turntable plays interactive modules educating employees on Boost’s culture, corporate guidelines, customer service tactics, and other helpful practices. Boost swag can be found inside the box to welcome new managers, and it minimizes storage concerns by taking up less than 2 sq. ft.
In making this extra effort to create meaningful and exciting training materials, the mobile services provider believed employees could become enthusiastic brand advocates that go above and beyond to leave customers pleased. Results proved Boost’s investment paid off: the company reported its avant-garde engagement tool was, without mandate, used more than all other traditional training materials on-hand. To date, store employees still return for new content via the turntable setup, surpassing initial expectations to increase employee engagement.