In-store appliance center is here to stay
LG COSTCO BAY DISPLAY | U.S.
product category home & garden
POP type permanent
size 8.5 x 3.4 x 7.5
Contributing Shop! member: Gorrie
client LG USA
With its existing fixtures beginning to wear out and becoming increasingly difficult to maintain, international electronics brand LG set out in pursuit of an upgraded in-store presence for Costco locations across the U.S. Looking for a new design that would stand up to wear and tear long-term, LG’s top goals were maximizing fixture lifetime and cost savings.
Shop! member Gorrie successfully addressed the brand’s requests with the end result, the 200-sq.-ft. Costco Bay permanent display. By designing the unit to be pre-assembled, Gorrie implemented a total cost approach that saved LG hundreds of thousands of dollars in installation costs. All front-facing components were designed to be replaceable should damage occur, providing the opportunity to extend the lifetime of the client relationship.
The resulting production combined manufacturing of over 1,200 bays. Gorrie achieved a seamless rollout across Costco locations in the U.S. Feedback from all parties inclusive of the Costco management team, the regional installers, as well as the LG channel marketing team was overwhelmingly positive.