Multipurpose space fosters cycling-community camaraderie
STRICTLY CYCLING COLLECTIVE | New York City
completed March 2020 | size 3,000 sf
photos Veronica Bean
Contributing Shop! member: TPG Architecture
Just a few minutes’ bike ride from The High Line, New York City’s famed elevated trail and greenway, this yet-to-be-opened cycling center seamlessly merges social and retail elements of cycling culture. Operated by the owners of a family-owned, 25-plus-year-old bike store in Fort Lee, N.J., the New York City location is designed with the same brand values of diversity and inclusivity in mind.
The result is a forward-thinking, high-tech environment that echoes the local industrial atmosphere. Created as a destination that celebrates and creates camaraderie within New York City’s bicycling community, Strictly Cycling Collective encompasses a retail section with highly interactive, customization-focused features and a social space outfitted with a bar and coffee offerings.
Paying homage to the neighborhood, custom wood seating elements inspired by the Highline appears in the Collective’s social space. Topographic maps of the neighborhood and surrounding areas are integrated on the walls, highlighting nearby bike trails for riders to explore. Graffiti art installations created by staff members add quintessential NYC grit.
The retail component of the shop brings together three of the world’s top cycling brands: Specialized, ASSOS of Switzerland, and Pinarello. Shop! member TPG Architecture worked with each brand to create personalized zones for displaying their merchandise while staying on par with the overall look and feel of the space.
Matte black fixtures and dark walls and flooring inject modern edge while allowing bicycles and outfitted mannequins to take center stage. Linear lighting serves as both an illumination source and an alternate focal point, stretching across the ceiling on a diagonal.
As shoppers walk through the retail area, they can see into the private bike fitting space, creating a larger and more immersive experience. Within this area, the shop offers a unique personalized evaluation by using high-end immersive technology: The Retül Bike Fit. This 3D motion-capture technology provides riders with data about their physique, which helps to fully customize their cycling equipment and provide for the perfect ride.
Throughout the design process, Strictly Cycling Collective emphasized the desire for this space to support the local cycling community. Looking to highlight and celebrate the camaraderie among the cycling community, the design team created a memorable experience for consumers, integrating a designated coffee, wine, and craft beer bar area for guests to connect, relax, and socialize. Monitors displaying annual races such as the Tour de France provide additional entertainment for customers to bond over.