Island-inspired display boosts awareness of brand’s lineup
ISLA DE COCO | México
product category produce
POP type permanent
size 3.5 x 2.6 x 5.6
brand Coco Colima
Contributing Shop! member: Diseko Soluciones
After 70-plus years in business, coconut product brand Coco Colima found itself in the trap of marketing to the same target demographic, raising concerns for future growth. If Coco Colima idled without introducing itself to new customers, a potential new generation of brand advocates could disappear.
Although there are risks associated with targeting an audience outside of a comfortable, established demographic, the rewards can be just as sweet. The brand opted to go all in, tapping Diseko Soluciones to produce an in-store display designed to expand brand presence and increase sales in supermarkets.
Dubbed the Isla de Coco, the island-inspired setup focuses on the texture, look, and feel of a coconut while embodying a stand-alone shopping experience that is undeniably attention-grabbing. A plethora of elements also helps make this possible: synthetic grass fills the base as styrene, vinyl, and MDF bring the rest of the display to life.
Because the average consumer only knew about two of Coco Colima’s products, Diseko Soluciones worked to increase exposure to the brand’s deep product portfolio. The Isla de Coco’s 360-degree feature creates more space for a whole family of products as informative stoppers educate a dynamic set of consumers on up to four products.
The Isla de Coco cemented a segment of new Coco Colima customers without losing its old ones. In just eight weeks, sales increased by 90%. After three months, the brand reported a 120% increase. And across Coco Colima’s premium products category, sales increased by 150% during its first quarter in the market.