French-market look reflects liquor brand’s country of origin
GREY GOOSE 3 CASE DISPLAY | US
product category wine & liquor
POP type semipermanent
size 2 x 3 x 6.5
client Bacardi USA
Contributing Shop! member: Elevate Innovation
Taking shoppers on a visual journey from the aisle to its home country of France, Elevate Innovation’s Grey Goose case recreates the design of a scaled-down French market taking up less than 40 sq. ft. A patterned canopy in the brand’s signature blue hangs above bottles ranging from 750 ml to 1.5 L in size. Light oak wood gives the shelves a bright feel and provides a luxurious finish to a classic concept.
Grey Goose’s market concept also dons raised flow-through shelving to engage the consumer at eye level and from more directions in-store. Ample side space provides real estate for a magnetic color-matched panel frame that is easy to modify for future product launches and programs. The case smoothly ebbs and flows from a locked to an unlocked state to enhance product security as needed.
After navigating stringent brand guidelines and a competitive submission pool, Elevate Innovation’s entry won Grey Goose’s design contest, earning a contract that proved the firm can compete on a national scale. The beverage brand’s original order of 300 units was reworked to produce over 800, and the display currently remains the brand’s main in-store setup in North America.