The General Industrial Division of Sherwin-Williams has launched its first set of products from its Powdura ECO platform — powder coatings that use an innovative polyester resin comprising 25% preconsumer recycled plastic (rPET). Powdura ECO powder coatings promote sustainability throughout the supply chain and help reduce plastic pollution.
“Manufacturers, no matter what industry we serve, are being held to higher sustainability standards, and for good reason,” says Tabitha McLeish, Sherwin-Williams global marketing director for General Industrial. “It’s our collective responsibility to help contribute solutions to the ever-growing concern of plastic pollution. Powdura ECO demonstrates our commitment to bringing sustainable coating solutions to market.”
Each pound of TGIC and TGIC-free Powdura ECO coatings — the first set of products to launch — contains the equivalent of 16 (16-oz.) recycled plastic bottles. And the products are formulated to meet or exceed existing powder coating performance standards.
“Today’s consumer considers sustainability when making a purchase. Powdura ECO coatings enable manufacturers to differentiate their finished goods with recycled materials that don’t compromise performance,” says McLeish. “Powdura ECO coatings benefit all — our customers, their consumers, and our planet,” says McLeish.
Powdura ECO coatings are suitable for interior and exterior environments, for applications such as consumer goods and store fixtures. Powdura ECO coatings also can be customized to meet specification requirements. The coatings provide exceptional color retention and solvent resistance, and when compared to conventional polyester powders, may offer increased flexibility and impact resistance, according to the manufacturer.
Available in a wide range of special effects, and color and gloss options, Powdura ECO products are easy to apply, have wide cure capability, and offer great light and weather fastness. They can align with third-party certifications that define and measure sustainability standards, such as LEED, GreenGuard, and BIFMA Level.
“Powder coatings have always offered benefits in line with sustainability, but Powdura ECO takes sustainability to the next level, which is why we’ll be rolling out additional products in the line in the near future,” says McLeish.
To view a video about Powdura ECO powder coatings, click here.