Rapidly expanding Sprouts chain builds on its roots
as family-operated fruit stand
A focus on local, with an aesthetic of simplicity and honesty distinguishes the Sprouts brand, which opened its first store in 2002, from its three large natural foods chain competitors. Inspired by how a farmer would go to market, this reimagined store environment is less commercial. Instead, it focuses on the natural food grocer’s authenticity and humility-meets-utility attitude.
SPROUTS FARMERS MARKET | Mesa, AZ, US
completed January 2018
size 30,000 sf
Contributing Shop! member:
Every element helps business segments perform better by increasing their visibility and presence. This is critical, as the chain anticipates moving forward with expansion plans.
The fresh, open-format store features simplified fixtures and judicious use of signage. Billboards, graphics, and a modified floor plan clearly identify shops for key categories. For instance, wood canopies identify “shops” including meat and seafood, deli, and a new coffee and tea service area.
Distressed wood and corrugated metal articulate the brand’s character, together with alternating moments of authenticity, camp, vintage texture, and hospitality. Barn-door diagonal detailing enhances wood fixtures, while chalkboard-style signage brings the farm market ethos indoors.
A large metal milk storage tower directs attention to the dairy case. A tongue-in-cheek “Where You Bin All My Life” sign hangs over the bulk foods area, with the instruction “Scoop it up.”