Shop! 2020 Permanent Display of the Year

Cycling experience cohesively showcases complementary brands

GARMIN GLOBAL CYCLING DISPLAY
Garmin client | Process Retail Group entrant

Shop! 2020 OMA Awards:
DISPLAY OF THE YEAR — Permanent
GOLD AWARD: Digital Interactive — Permanent

Following Garmin’s acquisition of Tacx in 2019, expanding its outdoor-only cyclist profile to include an indoor ride option, the multinational technology company sought to develop a co-branded cohesive cycling product ecosystem. This display, equipped with a ride-on experience and accessories showcase, seamlessly blends both brands.

Bringing Garmin and Tacx products together for consumers to experience concurrently was of utmost importance. Another critical piece was to showcase cycling software applications that pair with the Tacx in-home cycling trainer to give the consumer a complete understanding of what could be expected. 

Whether a daily cyclist or a weekend hobbyist, these products and their platform present a mix for any type of user. The ability to hop on a bike connected to a Tacx trainer, engage in the software experience, and view the performance metrics displayed with Garmin cycling accessories in a retail setting was the overarching goal and achievement of this display.