Streamlined setup highlights new product
WHITE CHOCOLATE POWERWING FLOORSTAND | U.S.
product category confectionery
POP type temporary
size 1.17 x 1.5 x 5
Contributing Shop! member: Packaging Corp. of America
client Mars Wrigley Confectionery
In a category dominated by the color brown, a product that deviates is worthy of an in-store spotlight. So when Mars Wrigley sought to promote its new white and peanut M&M flavor, the coordinating display fitting donned an all-white look.
Thanks to its largely neutral design, details pop, including the yellow M&M character at the top of the display and graphics promoting the new flavor. Brand logos also stand out, gracing six paper shelves also doused in white.
In designing and executing the display, Shop! member Packaging Corp. of America (PCA) implemented a meticulous process that ensured the project’s success, including performing store audits and reviewing Mars Wrigley’s previous display executions. PCA also addressed customer requests regarding the ease of co-packing assembly, in-store execution compliance, product count flexibility, and product capability while keeping within a strict budget.
In interviews, co-packers raved over the display’s ease of assembly. Die-cut corrugated paperboard makes up the framework while plastic hanging clips bolster the setup. Two power wing units provide easy access to customers. And the display arrives pre-packed with the product, saving time on in-store merchandising efforts.
Typical sell-through for the White Chocolate Powerwing Floorstand hovers near 85%, while new flavors perform even higher. Shopper marketing studies also showed that the display’s product visibility and accessibility were a plus. And it even came in below average cost: the new design helped Mars Wrigley realize a 10% cost savings compared to previous executions.