K-cosmeceutical company Dermafirm USA, the US arm of South Korea’s Dermafirm, is kicking off its US expansion. The company plans to introduce its US leadership team on July 28 at a private virtual event.
During the event, the company will kick off a movement with a mission to embrace scientific innovation, educate consumers on clean, natural, and healthy DIY skincare options and ultimately empower users to perform these skincare regimens safely at home. Leadership will engage with attendees from the scientific, corporate, and beauty industries to discuss and brainstorm on how this organic movement can best be evolved and deployed.
“It’s in Dermafirm’s DNA to innovate advanced skincare that is scientifically proven — and to go the extra step by helping to educate consumers on what to look for in products to help them make healthier choices,” says Paula Park, Dermafirm USA’s founder and CEO. “And, by listening to consumers, we too are being educated — there are so many big promises in our industry — this is what inspired us to start this movement to change the way the world feels about skin care. We will be introducing a product line in late August that does exactly this — stay tuned.”
Listening to both customers’ needs and current COVID-19 market demand led to the company’s soon-to-be-launched professional grade, prestige line pivot from B2B to D2C. Attendees of the upcoming event are currently sampling this line in order to share their experiences in real time with Dermafirm USA leadership. The discussion will continue focusing on sharing how the latest advances in biotechnology-based skincare formulations can be realized, packaged, and presented directly to consumers as viable DIY regimens that are easily applied and get results.
In addition to producing clean, cruelty-free skincare, Dermafirm USA, as a science and technology based company, is supporting an ongoing initiative to #EmpowerEvolveEmbrace women in STEM through their social media outlets. A monetary grant will also be awarded to a woman in STEM later this year as well.