Rich, dark millwork warms stark, hygienic palette for KitKat Chocolatory
Rich, dark millwork fabricated by Unique Store Fixtures lends warmth to a crisp, clean, pale palette reminiscent of hygienic cleanliness in this new confectionery concept for the Canadian market. In a seamless invitation to passersby, the 25-ft. storefront continues inside — the metal wrapping onto the interior ceiling in a brand throwback as the dark lines evoking the product itself are repeated in interior fixturing. Refined finishes exude a high-end feel for the upscale clientele of Yorkdale. Throughout the store, subtle brand representations in millwork, flooring, and custom lighting reinforce a consistent brand image.
KITKAT CHOCOLATORY | Yorkdale Shopping Center, Toronto
completed November 2019
size 1169 sf
photos Patricia Tay/One Method and Michael Rogers/Dolce Media Group
Ciot flooring, stone/tile
Concord Custom Lighting Fabrication lighting/lighting design
Forward Signs signage/graphics, metalwork, fixtures
KitKat Chocolatory retailer
model ctzn design
Oat Foundry int. signage, technology, visual elements
Steven Fong architecture
Structure Corp. GC
Unique Store Fixtures fixtures/millwork, fixture design
Urban Mode furniture
Shop! 2020 Design Awards:
FIXTURE OF THE YEAR/FIXTURE AWARD
GOLD AWARD — Specialty Food and Consumables
Custom elements make the space unique. A sweeping dropped ceiling features millwork and lighting details. Floor tile with waterjet-cut inlays add to the high-end feel. The menuboard comprises over 33,000 holes concealed into the panel with peg letters. SEG panels serve as a backdrop for chocolatiers. A mechanical flip board displays custom messaging. Custom freestanding wall fixtures fit within alcoves.
Celebrating the store’s offering of customized KitKat bars, an open kitchen plays a prominent role. Customized millwork fits ingredient containers along each process as well as custom-sized final products for sale. Tactile ingredient lists beckon from triangular prism spinners. The setup provides customers with full-fledged interaction with the product throughout its assembly. To top it all off, the product can be enjoyed at a custom chef’s table experience.