Adhesive allows unexpected graphics to adorn salon each month
Material hair salon in Bath has revealed a new look every month, with window graphics printed by Minuteman Press using Drytac Polar Premium. Thanks to Polar’s ease of application, each new window display can be installed in under an hour. Material is a neighbor of Minuteman Press, which includes in-house designers, a digital print and finishing department, and a large-format studio.
“Material wanted to add some color to the street by having monthly window graphics that tie in with a theme,” says Kieran Blacknall, large-format manager for Minuteman Press. “Every month it’s something different, so we look forward to seeing what their designer has come up with.”
For its regular appointment with Material, Minuteman Press relies on Drytac Polar Premium, an 80-micron (3.2mil) polymeric printable self-adhesive vinyl designed to withstand extreme temperatures and conditions. It is available with a removable adhesive for short-term graphics applications with bubble-free finish and easy removal without residue. Printed on Minuteman Press’s HP Latex 360 and cut on either its Summa vinyl cutter or Valiani flatbed cutter, the Drytac Polar Premium was recommended by Drytac distributor Antalis, Blacknall explains.
“It turned out to be one of the best recommendations we’ve had,” he says. “For the Material project, we needed a strong and durable product that performs all year round and can be applied quickly. The window graphics are removed and installed within an hour. The salon is on a busy road and is exposed to the elements, so it was important for us to use something strong. We tried low-tac solutions, but as the weather got colder, the adhesives started to fail, which is not an issue with Drytac Polar.
“We find it so easy to install with a water solution, and removing it is easy with the right tools. The fact that it’s a polymeric vinyl helps with removability. We’ve found that monomeric equivalents tend to break during removing, particularly in cold weather, so I’m happy to use a premium product, as it does save us time in the long term.”