Warm, whimsical design inspires creativity
CRÉATIF | Sunol Blvd., Pleasanton, CA, US
completed Aug. 2018 | size 2,508 sf
photos Steve Kosaka/Eat, Sleep, Breathe, Design
Contributing Shop! member: RHDC (Retail Habitats) design
Sophisticated, clean lines work in harmony with bright colors at this arts-and-crafts instruction studio in the San Francisco Bay Area, flawlessly pulling off the tall task of appealing to young and old alike. Warmth, whimsy, and wonder inform all elements of the space, ensuring an enjoyable experience for all ages of its multigenerational family clientele.
Throughout the space, neutral foundational elements such as concrete, maple wood, and glass balance bright pops of color from the furnishings and custom graphic applications. To withstand the rigors of young artists, all surfaces are easy-to-clean and durable — yet still eye-catching and beautiful — and sharp angles were avoided.
Two sets of elongated wooden shelving artfully display paints, brushes, and other supplies against a vivid teal backdrop. A pair of adult- and child-size aprons hang from a wall hook, emphasizing the all-ages atmosphere. A carefully curated mix of task and decorative lighting add a practical yet playful dimension.
The main studio space is characterized by striking steel gable structures, adding a matte black element that contrasts with colorful geometrics along the walls. In addition to adding an aesthetic ‘wow’ factor, the structures create the illusion of privacy for small groups and individual artists while maintaining an open feel and inviting collaboration. In the center of the main area, a long, waterfall-style wooden table with integrated storage for art supplies invites customers to experiment, express themselves, and play.
Private event and instruction rooms separated by glass extend the ‘warmth, wonder, and whimsy’ theme, using colorful seating and backlit custom signage to stay visually interesting without becoming overstimulating. Four tables with seating for four at each allows for collaboration and individual work alike. Concealed and open wooden storage, a countertop, and a sink add function and style.
Seamless technology integration plays a pivotal role in ensuring a novel yet warm, welcoming customer experience. Tablets offering ArtPad tutorials are interwoven into the customer journey, offering simple self-guided access without compromising human interaction or dominating the environment.