Hamacher Resource Group Inc. (HRG) is lending its assortment planning and placement expertise to International Paper’s (IP) Retail division to enhance its existing Multi-Vendor Program (MVP) and offer retailers the Shopper Solution Center. These freestanding retail displays are available in a variety of sizes and feature a curated product assortment consisting of multiple brands that address a particular condition, season, lifestyle, or other outlined initiative. Participating brands will appreciate the speed to market, risk mitigation, and shared costs of this comprehensive point-of-purchase option. Retailers, with their constrained internal category management teams, will welcome the shift of assortment creation, product procurement, and implementation to a trusted team of industry veterans.
HRG’s category management team will develop the product assortment based on analysis of sales across various channels and use their proven category management experience to select the brands that will provide incremental sales to retailers. Retailers can rely on the combination of expertise from HRG, a 40-year veteran of serving the retail supply chain, and International Paper Retail Packaging & Display’s position as the leader in financing and executing multi-vendor programs for retail.
“Our team of retail experts anticipates market needs and provides category management and merchandising tools featuring high-demand, profitable product assortments based on detailed data analysis,” says Dave Wendland, VP strategic relations at HRG. “This collaborative relationship with IP extends both of our reaches across the retail supply chain to fill an important gap. The multi-vendor Shopper Solution Center will build shoppers’ baskets with complementary products in one easy-to-shop spot providing a true value-add for our retail partners.”
“For nearly 20 years we have solved complex financial, legal, administrative, and logistic challenges to execute multi-CPG and multi-brand shopper programs in-store,” says Jeffrey S. Guillebeau, senior director, new business development team at International Paper Retail Packaging & Display. “Now, with HRG’s insights and recommendations, we’re better equipped to offer the best product assortments for these on-demand, omnichannel, multi-vendor displays which we execute from design, product purchase, production, co-packing, and finally, distribution. It offers the retailers and their shoppers’ convenience and can be a competitive differentiator. Retailers will appreciate a turnkey display solution that will boost shopper engagement and ultimately their online and in-store sales. In addition, we believe this optimized execution of a curated product set will improve customer loyalty.”