Italian watch brand opens Hudson Yards shop
PANERAI | Hudson Yards, NYC
completed May 2020
size 995 sf
photos Tom Sibley
Contributing Shop! member:
TPG Architecture AOR
Situated among other Richemont brands and looking out over the Vessel and adjacent plaza, this new space for luxury Italian watch brand Panerai sits on the ground floor of NYC’s newest retail and culture site, Hudson Yards. As architect of record, TPG Architecture implemented the design and construction of the design conceptualized by Panerai’s internal team in Italy. TPG used its prior experience working within Hudson Yards to accurately translate Panerai’s design to emulate an Italian lifestyle that inspires watch enthusiasts to shop. In line with Panerai’s target clientele, the store exudes a prominent masculine energy, evident in the choice of dark paneling and cool tones throughout the space.
Laced with opulence at every turn, all of the installed millwork and stone were imported directly from Italy, maintaining a connection with the brand’s roots. On the back wall, a striking clock face creates a focal point, with the surrounding merchandise display cases branching off for browsing. The store also includes an exclusive, lush VIP lounge with a high-end coffee bar for select shoppers that heightens the experience and specialty of the brand.