Brandon L. Singer, a 2019 Top 10 global producing retail broker at Cushman & Wakefield, has launched a new company, Retail by MONA. A retail-real-estate leasing and advisory firm, Retail by MONA specializes in the rapidly evolving retail and consumer marketplace.
“MONA is an acronym for Making of a New Age, drawing inspiration from Mona Lisa. The new firm will drive the renaissance of retail in New York City,” says Singer. “While Retail by MONA operates with an entrepreneurial approach, we have prominent institutional backing and will build on our vast experience to advise and assist companies and brands to achieve success in an increasingly disrupted and reshaped retail landscape.”
The company boasts several strategic partners and investors, including prominent retail tenants as well as property owners, including Aby Rosen and Michael Fuchs, founders of RFR Holding. At Cushman & Wakefield, Singer negotiated and participated in transactions valued at over $2.5 billion during a 13-year career; he will serve as CEO and founder of Retail by MONA. Michael Cody, also formerly of Cushman & Wakefield, will serve as director and co-founder.
MONA will help retailers navigate the increasingly complex brick-and-mortar retail environment, including helping them take advantage of marketplace value stemming from pandemic and recession ramifications, according to Singer.
The MONA team will provide both tenant and landlord representation. The team’s tenant representation experience involves every major consumer sector, including the likes of Nike, Restoration Hardware, Showfields, H&R Block, and Thompson Hospitality Group. Its landlord representation includes large retail investors such as Blackstone, Brookfield, RFR Holding, Nuveen, Madison Capital, Madison International Realty, Deka, Ashkenazy Acquisition Corp., and Stonehenge.
“As retail continues to evolve, so does retail real estate,” says Singer. “Streetscapes and shopping corridors in major cities around the world are dealing with vast changes at an ever-increasing pace. Retail has changed drastically, and brick-and-mortar retail must continue to change with it.”