FRCH NELSON, a global brand experience firm delivering strategy, design, and architecture services for the retail industry, is now NELSON Worldwide — a multifaceted brand helping to create and deliver compelling retail experiences across the globe. The rebrand will culturally connect and unite all brands under a single banner and provide clients with a holistic approach to design.
“Today’s consumers are engaging with brands in a much more fluid manner, moving through experiences with no delineation in mind about format, location, or category,” says Robyn Novak, VP at FRCH NELSON. “This exciting transition will provide us with ample resources to continue to transform environments where people shop, dine, and play.”
FRCH NELSON has been creating brand experiences for consumer-facing environments for over 50 years for the likes of Macy’s, Saks Fifth Avenue, Tiffany & Co., Hershey’s, Kroger, Target, T-Mobile, Dick’s Sporting Goods, American Girl, Subway, and YUM! Brands. Officially merged in 2018, NELSON and FRCH NELSON (formerly FRCH Design Worldwide) have holistically served clients ranging from Fortune 500 category leaders to boutique clients.
The universal identity and dedication to design excellence will allow for the free-flowing exchange of new ideas to deliver projects that achieve client goals and uplift surroundings. The traditional sectors of retail, hospitality, workplace, industrial, and even healthcare have blurred — and their influence signifies a shift in function and use of space. Consumer behaviors and preferences will continue to evolve, and this transition to one NELSON brand will provide clients with an unmatched, holistic approach.
“One-use destinations of the past have become a mosaic of activities and engagement, a reflection of wavering consumer preferences and a desire to unify experiences,” says John “Ozzie” Nelson Jr, chairman and CEO of NELSON Worldwide. “This rebrand demonstrates our continued commitment to bring more value to our clients. We look forward to continuing to build upon trusted partnerships as well as forging new ones along the way.”
Under the NELSON Worldwide name, the firm comes together with more than 1,100 teammates across 25 offices to deliver projects around the world.