EuroCIS 2021, a trade show for retail technology, will be held at the fairgrounds in Düsseldorf, Germany, March 16 – 18, 2021. It will focus on smart technology for retail, including seamless retail, IoT applications, big data, payment systems, e-commerce solutions, mobile solutions and technologies, checkout management, digital marketing, robotics, merchandise security, food service fulfilment, and smart energy management.
At the Technology Stage, exhibitors and their retail partners will showcase retail technology developments, innovations, and trends with case studies. This will include mobile solutions, the latest developments in self-checkout and self-scanning, trends in big data and analytics, RFID, payment, and surveillance technologies. The Connected Retail Stage will address consumers’ cross-channel buying behavior with the topics mobile commerce, contextual commerce, customer access, omnichannel services, and full-service. Visitors can visit both stages free of charge and without prior registration. All lectures will offer simultaneous translation (German/English).
The Start-up Hub, EuroCIS 2021 will feature presentations by young, creative newcomers specializing in the development of retail IT systems and solutions.
The new virtual web talks – the Retail Salsa – will feature retailers, solutions providers, and independent industry experts regularly reporting on successful customer journeys and using practical case studies. Every month the Retail Salsa will address a different theme in the web talk. Hosting the Retail Salsa will be EuroShop and the journal iXtenso.
Target-group specific participation options will be featured in the Retail Technology section of EuroShop 3|6|5 – Your Community mag, a communication platform for industry topics, news, and insights as well as an industry meeting point for the retail and exhibition industries.
Messe Düsseldorf has developed a hygiene and infection protection protocol based on the COVID-19 Protection Ordinance of the German state North Rhine-Westphalia (CoronaSchVO NRW), ensuring compliance with all required health precautions and distancing rules at all upcoming events at the Düsseldorf fairgrounds. This concept was already successfully used at the Caravan Salon trade fair in September. The EuroCIS team has also adapted space allocations inside the halls to meet official requirements. Wider aisles and consistent routing make it possible to keep the minimum 6 feet distance in a safe and effective manner. Spacious entrance and waiting zones ensure quick and orderly access while a large number of sanitizing dispensers have been installed in highly visible locations. Special guides ensure that larger gatherings of visitors are avoided and that hygiene protection rules, such as the wearing masks covering both mouth and nose, are properly followed.
Virtual interaction offered all year
With EuroCIS Virtual Connect (V-connect), all members of the EuroCIS community can stay connected virtually 365 days a year. Digital services such as the EuroCIS App, Scan2Lead, and the matchmaking tool are being supplemented by new, year-round offers. Exhibitors have the opportunity to present themselves in multimedia form, visitors and exhibitors can make contact online and exchange industry knowledge and ideas.
“Trade fairs are a lively hub for industries. What is now becoming exciting is that we are expanding this world to include the virtual sphere, in which direct and professional exchange is also possible between the trade fairs,” explained Elke Moebius, project director retail and retail technology at Messe Düsseldorf.
In the Exhibition Space, exhibitors can present their highlights and solutions in a virtual showroom. Web sessions will allow exhibitors to stream presentations live at a set time and day with participants interacting via live chat, and recordings of these sessions will be made available afterward.
The digital matchmaking features of EuroCIS let visitors and exhibitors communicate and plan appointments in real time, while an intelligent algorithm learns to provide ever better contact suggestions. Through the new “Virtual Meeting Room” and social media channels and groups, the EuroCIS community can tap into a vast potential of industry connections.