Herman Miller targets remote workers, small businesses with brick-and-mortar stores
Herman Miller, a design and furnishing solutions provider, has opened its first experiential retail concepts at in Los Angeles and New York. The stores are dedicated to selling high-performance task chairs and products that support the home office and small business worker. Created in direct response to present-day customer demands, the concept introduces a new way for the public to learn about and test-drive Herman Miller products.
“As more companies turn fully remote, our customers are seeking to upgrade their home offices and preserve their health. We’re in a time when many find themselves sedentary, working from home, sitting down for more hours than ever before, and the dining room chair just isn’t cutting it anymore,” says Debbie Propst, president of Herman Miller Retail.
“The public deserves healthier alternatives, and they’re searching for better solutions online. We’ve heard from customers that they want a way to test our products in person before making the investment. We accelerated the development of our new concept stores in direct response to new customer demands, and we are thrilled to introduce a personalized experience to meet their needs.”
The stores guide customers to make informed and confident purchasing decisions. Designed in-house by Herman Miller’s creative design team, each 1,500 sq.-ft. store features immersive vignettes that highlight products and solutions for the home office, including Herman Miller’s award-winning performance seating, built to support postural distribution of weight.
On-site ergonomic specialists help shoppers make informed decisions.
Visitors can test and compare each chair’s physical features in person — from pressure distribution and individualized adjustment capabilities, to breathable suspension materiality and backrest adjustments. Through the hands-on shopping experience, visitors can configure and customize product finishes and stylish details onsite. A dedicated ergonomic specialist at each store helps shoppers better understand the health and productivity benefits of sitting well.
Herman Miller, The Shops at Hudson Yards, New York
Customers also have the option to visit the store remotely through a virtual chat function on the Herman Miller website, allowing each visitor to experience the store through a personalized one-on-one video call.
“Optimizing the well-being of our customers is at the center of what we do,” Propst says. “Herman Miller stores are built to help visitors explore their options and discover the right solutions to sit comfortably and live a more balanced and productive life.”
Herman Miller Retail – the retail arm of Herman Miller comprising Herman Miller, Design Within Reach, and HAY – is coming off its strongest fiscal quarter to date. Additional Herman Miller store locations are planned to open across the country in 2021.
Herman Miller, Westfield Century City, Los Angeles